Unconditional Service Guarantees
Kudos to all you companies who offer free lifetime repairs on your products. Take a bow Patagonia clothing, Osprey backpacks, Nudie jeans, Hiut jeans, Custom Fender guitars, Zippo lighters, Rapha cycling jerseys. (non-exhaustive list)
And this article from HBR (from 1988 but still entirely valid) looks at the business considerations of providing Unconditional Service Guarantees, and the power in making a commitment to the quality of your service or product. 👏 👏
